A Two Slices franchise comes with something few new sandwich concepts can claim: a food-service story stretching back to 1976 and a connection to the Balaji Wafers legacy.
Formerly known as Balaji Wafers & Sandwich, the business says it began from canteens inside Astron Cinema and Kotecha Girls School in Rajkot before opening at Sanganva Chowk and eventually moving into franchising in 2013.
Today, Two Slices is expanding beyond Rajkot, with its current store directory showing locations across Gujarat including Surat, Vadodara, Junagadh, Gandhinagar, Ahmedabad, Morbi and Jamnagar.
More importantly for investors, the company’s current franchise brochure actually publishes most of the headline economics.
But those numbers need to be read carefully.
Two Slices Franchise Cost: ₹30–35 Lakh
The current official franchise proposal lists one Express Model with the following terms:
| Requirement | Current Published Figure |
|---|---|
| Estimated Setup Cost | ₹30–35 lakh |
| Franchise Fee | ₹5 lakh + GST |
| Franchise Fee Status | Non-refundable |
| Franchise Term | 5 years |
| Minimum Carpet Area | 500 sq. ft. |
| Indicative Operating Expense | Approx. ₹1.5 lakh/month |
| Gross Margin Claim | 30–35% |
| Royalty | Express model advertised as no royalty |
The ₹5 lakh franchise fee is included within the broader ₹30–35 lakh investment estimate, according to Two Slices’ current brochure.
That makes the published investment significantly more useful than a vague “starting from” figure.
Still, applicants should confirm whether costs such as property deposit, advance rent, GST, licences and working capital sit outside the quoted amount.
One Detail Worth Noticing: The Investment Figure Has Changed
An older official Two Slices brochure still indexed online states that investment started around ₹20–25 lakh.
The newer/current franchise material instead quotes ₹30–35 lakh.
That is a meaningful difference.
It highlights why applicants should use the latest commercial proposal rather than older franchise listings or downloaded brochures when building a financial plan.
For a current application, the ₹30–35 lakh figure is the more relevant published benchmark.
Minimum 500 Sq. Ft.—and Ground Floor Matters
Two Slices currently specifies a minimum 500 sq. ft. carpet area and says the proposed property should be on the ground floor.
The interiors also need to follow the company’s brand standards, including furniture, flooring and ceiling specifications.
Before taking a property, franchisees should therefore confirm:
- Frontage requirement
- Electrical load
- Exhaust/chimney requirement
- Water availability
- Delivery pickup space
- Signage rights
- Customer seating
- Storage
- Parking expectations
The official franchise process itself includes a location assessment before commercial terms are finalized, so signing a long lease before brand approval would be risky.
Two Slices Says the Express Model Has No Royalty
One of the most attractive statements in the current brochure is “No royalty fees” for the Express Model.
That can materially improve unit economics compared with restaurant franchises charging a recurring percentage of gross sales.
But franchisees should still clarify whether there are other recurring charges for:
- Marketing
- Software
- Supply chain
- Renewal
- Technology
- Mandatory procurement
Zero royalty does not necessarily mean there are no recurring brand-related costs at all.
Get the final payment structure from the franchise agreement.
What Does the ₹30–35 Lakh Setup Include?
Two Slices says its franchise package includes essential equipment such as:
- Cold storage
- Deep freezer
- Fryer
- Toaster
- Induction stove
- Chimney
- Oven
- Sandwich griller
- POS system
- Printer and software
The company also lists support with outlet blueprint and design, product and service training, raw materials, equipment, billing software and ongoing business-related assistance.
That reduces some of the setup complexity for a first-time food entrepreneur.
However, the franchisee remains responsible for outlet operations, sales, staff retention, local marketing, statutory licences, quality and hygiene.
The 30–35% Profit Figure Is Gross Margin—not Net Profit
Two Slices’ current brochure says outlets typically achieve a 30–35% gross profit margin.
That distinction matters.
A 35% gross margin does not mean the franchise owner keeps 35% of turnover.
The company also estimates operating expenses at approximately ₹1.5 lakh per month, depending on location.
From gross margin, the operator still needs to cover expenses such as:
Rent + Salaries + Electricity + Maintenance + Delivery Costs + Local Marketing + Other Expenses
For example, ₹10 lakh in monthly sales at a 35% gross margin would produce approximately ₹3.5 lakh before those remaining operating costs.
If monthly operating expenses are ₹1.5 lakh plus significant rent or other costs, the final profit will naturally be lower.
That is the number investors should model.
Two Slices Is Positioned Around Affordable Food
The current menu shows relatively accessible pricing, with products such as sandwiches, wraps, fries, garlic bread, dabeli, samosa chaat and desserts. Examples on the official menu include sandwiches in roughly the ₹35–70 range and several snacks below ₹100.
The menu includes:
- Sandwiches
- Breads and wraps
- Fries and snacks
- Street-food favourites
- Desserts
That means the model likely depends heavily on transaction volume.
Affordable menu pricing can attract repeat customers, but it also makes footfall particularly important.
The basic equation becomes:
Customers per day × Average bill value = Daily sales
A low-rent but invisible location may struggle.
An expensive premium location may generate sales but consume too much of the margin.
The best site sits somewhere between those extremes.
The Balaji Wafers Connection Is a Major Brand Advantage
Two Slices currently markets itself as being “From the House of Balaji Wafers” and explicitly tells franchise investors they can leverage the legacy and trust associated with Balaji.
The company also says centralized production and sourcing are used to maintain consistency. Its current franchise brochure describes ingredients being processed and packaged for distribution to outlets, including products with stated shelf-life controls.
For franchisees, an established supply chain can simplify operations.
But ask what products are compulsory purchases and how their pricing affects the advertised 30–35% gross margin.
What Support Does Two Slices Provide?
The official franchise page lists:
- Comprehensive training
- Ongoing operational support
- Exclusive territory
- National and local marketing assistance
- Location assessment
- Established business model
Its detailed brochure additionally mentions blueprint and outlet design, raw-material/equipment support, billing software and business assistance.
These are meaningful advantages compared with building an independent sandwich brand from scratch.
How to Apply for a Two Slices Franchise
The official process has three major stages:
1. Due diligence: Two Slices reviews the prospective franchisee and discusses its requirements.
2. Location assessment: The proposed property is evaluated for commercial potential.
3. Commercial finalization: Commercial terms are agreed before outlet development begins.
The application asks for details including available capital and expected startup timeframe.
Current official contact information includes:
Phone: 63596 86596
Email: contact@twoslices.in
Address: Plot No. 168, Road-E, Aji GIDC, Rajkot – 360003, Gujarat.
Questions to Ask Before Investing
Before signing, confirm:
- Is ₹30–35 lakh the complete project cost?
- Is GST additional beyond the ₹5 lakh franchise fee?
- Is the rental deposit outside the investment estimate?
- Is the Express Model completely royalty-free?
- Are there recurring marketing or software fees?
- What does the ₹1.5 lakh monthly operating-cost estimate include?
- Is the 30–35% gross margin before all store expenses?
- How much working capital should be reserved?
- Which raw materials must be bought from Two Slices?
- What territorial exclusivity is provided?
These answers will make the published numbers much easier to evaluate.
Frequently Asked Questions
What is the Two Slices franchise cost?
The current official franchise proposal estimates ₹30–35 lakh for the Express Model.
What is the franchise fee?
Two Slices currently lists a ₹5 lakh + GST non-refundable franchise fee, valid for five years.
How much space is required?
The current brochure specifies a minimum 500 sq. ft. carpet area and a ground-floor shop.
Does Two Slices charge royalty?
The current brochure promotes the Express Model as having no royalty fees. Applicants should still confirm all recurring charges in the final franchise agreement.
What is the Two Slices profit margin?
Two Slices currently claims a 30–35% gross profit margin. This is not the same as net profit after rent, salaries, utilities and other expenses.
How much are monthly operating expenses?
The current proposal gives an indicative figure of around ₹1.5 lakh per month, noting that actual expenses depend on the location.
The Bottom Line
A Two Slices franchise is easier to evaluate than many food franchises because the company publishes most of the key headline figures.
The current proposal points to:
₹30–35 lakh investment
₹5 lakh + GST franchise fee
500 sq. ft. minimum area
No royalty for the Express Model
30–35% claimed gross margin
Around ₹1.5 lakh monthly operating expenses
Those numbers make the opportunity worth examining, especially given the brand’s history and Balaji Wafers connection.
But the gross-margin claim should not be mistaken for take-home profit.
The real decision should come after adding property deposit, rent, working capital and local operating costs to the equation.
Two Slices gives investors more numbers upfront than many franchises—the next step is testing whether those numbers work at your specific location.
Disclaimer: Investment, cost and gross-margin figures above are taken from Two Slices’ current franchise material and are subject to terms, location and final agreement. They should not be interpreted as guaranteed returns. Prospective franchisees should obtain the latest written commercial proposal directly from Two Slices before investing.
