A Santushti Shakes franchise gives investors something many food brands don’t: actual numbers before they submit an application.
The company’s current official franchise page lists three outlet formats ranging from approximately ₹18 lakh to ₹38 lakh, states a 7% royalty, advertises 60–62% gross margins, and says franchisees may see ROI in around 1.5 to 2 years.
Those figures make the opportunity easy to evaluate at first glance.
But they also need context.
A 60–62% gross margin is not the same thing as a 60% net profit, while the advertised ROI depends heavily on rent, sales, staffing, delivery commissions and the total amount of capital actually invested.
So before focusing on the return claim, it is worth understanding exactly what each Santushti format requires.
Santushti Shakes Franchise Cost: Three Formats
Santushti currently publishes three franchise models:
| Format | Approx. Space | Official Investment |
|---|---|---|
| Kiosk | Around 100 sq. ft. | ₹18–20 lakh |
| Outlet | Around 300 sq. ft. | ₹25–27 lakh |
| Café | Around 700–800 sq. ft. | ₹35–38 lakh |
The difference isn’t only store size.
Kiosk
The smallest format carries a limited range focused primarily on products such as ice cream, thick shakes, milkshakes and waffles.
Outlet
The approximately 300 sq. ft. model offers a wider menu, including additional beverages, crepes and products chosen according to regional demand.
Café
The larger 700–800 sq. ft. café carries Santushti’s wider dessert menu along with additional food categories such as pizzas and Italian starters.
That makes format selection an important financial decision.
The ₹18 lakh model and ₹38 lakh model may carry the same brand name, but their rent, staffing, electricity and sales requirements can be very different.
What Does the Franchise Investment Include?
Santushti says the company itself collects the franchise fee, while other payments are made directly by the franchisee to the relevant vendors and agencies under the company’s guidance.
The franchise process also includes imported machines, store layout, training, operational support, licensing guidance and launch planning.
One figure to notice is the ₹1 lakh Letter of Intent payment.
According to Santushti, the LOI amount is non-refundable but adjustable against the franchise transaction once both parties agree to proceed.
Before paying it, applicants should have clarity on:
- Exact franchise fee
- Complete equipment cost
- Interior budget
- GST
- Property deposit
- Opening inventory
- Working capital
A ₹20 lakh quoted project can still require more available cash once property and early operating expenses are included.
Santushti Charges 7% Royalty
Santushti publicly states a 7% royalty.
The company says approximately 2 percentage points of that amount are spent on franchisee marketing and promotion.
This is important when building a profit model.
If royalty is charged on revenue, it needs to be deducted before calculating the money ultimately left for the owner.
A simplified outlet calculation becomes:
Sales – Product Cost – 7% Royalty – Rent – Salaries – Utilities – Delivery Costs – Other Expenses = Operating Profit
So the royalty should be included in the business plan from the beginning rather than treated as a small additional expense later.
Santushti Claims 60–62% Gross Margin
The brand currently advertises a 60–62% gross margin as one of its franchise USPs.
This sounds attractive, but the word gross matters.
It does not mean the franchisee keeps 60% of revenue as final profit.
From gross margin still come costs such as:
- Royalty
- Rent
- Salaries
- Electricity
- Maintenance
- Delivery-platform charges
- Local expenses
If an outlet generates ₹10 lakh in sales and achieves a 60% gross margin, that would represent roughly ₹6 lakh before those remaining operating expenses—not ₹6 lakh of take-home profit.
That distinction is essential when comparing Santushti with other dessert franchises.
What About the 1.5–2 Year ROI Claim?
Santushti’s official franchise page states an indicative ROI period of 1.5 to 2 years.
Treat that as a brand-published expectation rather than a guaranteed payback period.
A kiosk costing ₹20 lakh and a café costing ₹38 lakh need different levels of operating profit to recover their investment in two years.
And the real investment can be higher once you include:
Rental deposit + pre-opening expenses + working capital
Before relying on the ROI figure, ask Santushti for a sample outlet P&L showing:
- Monthly revenue
- Gross margin
- Royalty
- Rent
- Staffing
- Electricity
- Online-delivery expenses
- Store-level EBITDA
That will tell you much more than the payback number alone.
Location Is a Major Part of Santushti’s Selection Process
Santushti says suitable locations should generally have:
- High-street positioning
- Strong food-related footfall
- At least 10 ft. frontage
- Rent compatible with the business model
The company also says it works with property finders across India and can help franchisees identify and negotiate locations.
This is important because rent can quickly alter the ROI calculation.
A ₹20 lakh kiosk paying ₹30,000 monthly rent and the same format paying ₹80,000 may produce very different returns even with similar sales.
Get the site approved before committing to a long lease.
The Menu Goes Far Beyond Milkshakes
Despite the name, Santushti is now positioned as a broader dessert business.
Its current menu includes categories such as:
- Milkshakes
- Thick shakes
- Premium shakes
- Ice-cream scoops
- Waffles
- Falooda
- Fruit cream
- Hot shakes
- Cheesecake
- Vegan smoothies
- Burgers
- Fries and bites
The wider range can help increase average order value and create sales outside the traditional cold-shake occasion.
Santushti also launched an Italian-style Semifreddo dessert across its Indian outlets in July 2026, showing that product development remains part of the brand’s strategy.
How Large Is Santushti Shakes?
There is a small discrepancy on the company’s current website worth noting.
The franchise page says 35+ outlets across India, Dubai and Canada, while the current homepage displays 45+ outlets across those markets.
The homepage therefore appears to carry the newer count.
Santushti’s outlet directory currently lists locations across cities including Vadodara, Rajkot, Surat, Anand, Bhavnagar, Jamnagar, Junagadh and Morbi.
The company says it started with its first outlet in Rajkot in 2008 and began franchising in 2016.
What Support Does Santushti Provide?
According to the official franchise page, support includes:
- Location assistance
- Lease-negotiation guidance
- Store layout
- Vendor coordination
- SOP training
- Field training
- Licensing guidance
- Launch planning
- Operational backend support
- Digital marketing
- Creative support
- Online-delivery onboarding
Santushti also says it assists with onboarding to online delivery platforms and prices on those platforms can be approximately 15–20% higher, depending on the region.
That’s worth examining carefully because higher online pricing can help offset—but does not automatically eliminate—delivery-platform commissions.
How Long Does It Take to Open?
Santushti says a store can generally be executed within approximately 35–40 days after the location has been finalized.
The process includes:
- Location evaluation
- Agreement and LOI
- Store layout and vendor finalization
- Training
- Licensing and compliance
- Launch planning
- Store opening
The actual timeline can still vary according to the property and local approvals.
Questions to Ask Before Investing
Before signing, get clear answers to these points:
- Is the ₹18–38 lakh estimate inclusive of GST?
- What portion is the franchise fee?
- Is the property deposit additional?
- How much working capital is recommended?
- Is the 7% royalty calculated on gross sales?
- What exactly does the 60–62% gross margin include?
- What sales assumption supports the 1.5–2 year ROI?
- How many employees does each format require?
- Are all raw materials compulsory purchases?
- Does the franchise receive territorial protection?
These answers will make the published ROI claim much easier to evaluate.
Frequently Asked Questions
What is the Santushti Shakes franchise cost?
Santushti currently lists approximately ₹18–20 lakh for a kiosk, ₹25–27 lakh for an outlet and ₹35–38 lakh for a café.
How much space is required?
The official requirements are approximately 100 sq. ft. for a kiosk, 300 sq. ft. for an outlet and 700–800 sq. ft. for a café.
What royalty does Santushti charge?
The company currently states a 7% royalty, with approximately 2% used toward marketing and promotional activity for the franchisee.
What is the Santushti Shakes profit margin?
Santushti advertises a 60–62% gross margin. This is not the same as net profit after royalty, rent, salaries and other operating costs.
What is the expected payback period?
Santushti states an indicative 1.5–2 year ROI period. Actual payback depends on sales, location, operating expenses and total capital invested.
How do I apply for a Santushti Shakes franchise?
Applications can be submitted through the official franchise page. Santushti currently lists +91 99241 98933 and info@santushtishakes.com for enquiries. Its headquarters are in Vadodara, Gujarat.
The Bottom Line
A Santushti Shakes franchise is easier to evaluate than many dessert franchises because the company openly publishes most of the headline numbers.
You know the approximate investment.
You know the space required.
You know the royalty.
And you know the gross-margin and ROI claims.
That makes the real due diligence simpler: test whether those numbers work for your location.
The ₹18–38 lakh investment range can look attractive, while the 60–62% gross-margin and 1.5–2 year ROI claims make the opportunity even more interesting. But rent, royalty, working capital and actual monthly sales will ultimately determine the return.
The published numbers get Santushti onto the shortlist. The outlet-level P&L should decide whether you invest.
Disclaimer: Investment, gross-margin and ROI figures above are claims currently published by Santushti Shakes & More and should not be interpreted as guaranteed returns. Actual results can vary by format, location, rent, sales and operating performance. Obtain the latest written commercial proposal and franchise agreement directly from Santushti before investing.
