The FirstCry franchise has become one of India’s most trusted names for baby products, kids’ essentials, and maternity items. With a rapidly growing offline presence and strong brand recall among parents, FirstCry offers a profitable franchise model for those who want to enter the retail kids’ market. If you are planning to start a baby store with low risk and high demand, applying for a FirstCry franchise can be a smart business opportunity.
In this blog, we’ll cover:
- The total investment needed to open a FirstCry franchise
- Profit expectations and earning potential
- Step-by-step process to apply for the franchise
Table of Contents
Why Start a FirstCry Franchise in India?
FirstCry is known for its huge range of baby products—clothes, toys, diapers, skincare, essentials, and maternity items. With more than 400+ stores across India (as per online business listings), it has become a one-stop solution for parents.
Key reasons for its popularity include:
- Wide variety of trusted baby brands under one roof
- Affordable pricing that fits both premium & budget customers
- Massive consumer trust built through online + offline presence
- Consistent demand since baby products are essential purchases
Cities like Surat, Ahmedabad, Pune, Jaipur, and Tier-2 locations have shown strong growth for FirstCry franchise stores.
FirstCry Franchise: Estimated Startup Cost & Investment
Opening a FirstCry franchise store typically requires the following investment:
| Expense Category | Estimated Cost (INR Lakhs) |
|---|---|
| Store interiors & furnishings | ₹12 – ₹18 lakhs |
| Initial stock (products) | ₹10 – ₹15 lakhs |
| Franchise fee | ₹3 – ₹5 lakhs |
| Billing system & software | ₹0.5 – ₹1 lakh |
| Security deposit & rent | ₹2 – ₹4 lakhs |
| Total Investment | ₹28 – ₹43 lakhs |
Notes:
- Store size usually ranges from 800 to 1200 sq.ft.
- Stock cost varies based on city and product category.
- FirstCry’s franchise model allows easy setup and strong brand support.
FirstCry Franchise: Profit Potential & Earnings
Based on typical FirstCry store performance across India:
- Monthly revenue: ₹6 lakh to ₹12 lakh
- Net profit margin: 18% – 28%
- Monthly net profit: ₹1.1 lakh to ₹3.3 lakh
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These numbers depend on store location, footfall, local competition, and product assortment.
How to Apply for a FirstCry Franchise
- Visit the FirstCry franchise page and submit your business inquiry form.
- Choose a high-footfall location near residential areas, maternity hospitals, or shopping markets.
- Discuss franchise fees, support structure, and store requirements with the FirstCry team.
- Finalize documents including rental agreements, shop license, GST registration, and local permissions.
- Design your store interiors based on FirstCry’s brand guidelines.
- Order your first stock of baby products, accessories, toys, and essentials.
- Hire trained staff who understand baby product usage and safety.
- Launch your store with local promotions, banners, and social media marketing.
Advantages & Challenges of a FirstCry Franchise
| Pros | Cons |
|---|---|
| Strong brand trust among parents | Higher initial investment than small stores |
| Wide range of fast-moving products | Consistent stocking and inventory management needed |
| High profit margin in baby essentials | Competition from independent baby stores |
| Franchise support, training & systems | Renting a good location may be expensive |
Frequently Asked Questions (FAQs)
What is the total cost to start a FirstCry franchise?
Around ₹28 lakh to ₹43 lakh, depending on store size and city.
How much profit can I expect every month?
Stores usually earn between ₹1.1 lakh and ₹3.3 lakh per month.
Do I need prior retail experience?
No, but basic understanding of customer service and store management helps.
What is the ideal store size?
Typically between 800–1200 sq. ft.
Is a FirstCry franchise better than starting a baby store independently?
Franchise gives you branding, trust, and product support, while independent stores offer flexibility. FirstCry provides a balanced approach with stronger customer pull.
Final Thoughts: Should You Apply for a FirstCry Franchise?
If you want a business with high demand, strong brand recognition, and consistent profits, a FirstCry franchise is a reliable option. India’s growing parenting market and increasing preference for branded baby products make this franchise a stable long-term opportunity.
With the right location, good customer service, and strong inventory management, you can build a successful and profitable FirstCry store.
