Introduction: Burgers with an Indian Twist—Business or Buzz?
Fast food is everywhere. But Burger Singh franchise has carved a flavorful niche in a saturated market by serving up spicy Indian twists on the classic Western burger. With over 80 outlets and a rising fanbase, it feels like a sure-shot business win.
But is it really?
Behind the mouth-watering branding lies a serious business model with high potential—but not without high risk. If you’re looking to get into the food franchise space, here’s what you must know before betting your money on Burger Singh.
Want full details on how to apply?
Read the complete Burger Singh Franchise Guide here
What Makes Burger Singh Different from Other Burger Chains?
Started in 2014, Burger Singh isn’t just a burger brand—it’s a story of Indian flavors reinventing fast food. From Punjabi Lamb Burgers to Rajma Masala patties, this brand offers an experience that’s both comfort food and culinary experiment.
Here’s what helps it stand out:
- Fusion Flavors: Indian spices meet global formats
- No Royalty Fees: Unlike most QSR chains, Burger Singh doesn’t charge ongoing royalty
- Rapid Expansion: Over 80+ outlets in Tier 1 and Tier 2 cities, with a franchising model built for scale
What’s the Real Cost of Owning a Burger Singh Franchise?
Burger Singh offers three models, depending on your location, space, and ambition.
| Franchise Model | Investment (INR) | Space Required |
|---|---|---|
| Kiosk | ₹15 – ₹18 lakhs | 150–300 sq. ft. |
| Food Court | ₹20 – ₹25 lakhs | 300–500 sq. ft. |
| Dine-in Restaurant | ₹30 – ₹40 lakhs | 600–800 sq. ft. |
Additional Setup Costs:
- Franchise Fee: ₹5–7 lakhs
- Equipment + Interiors: ₹10–15 lakhs
- Initial Stock: ₹2–3 lakhs
Monthly Operating Costs:
- Rent: ₹50,000 to ₹1.5 lakh
- Staff: ₹1–2 lakhs
- Marketing: ₹50,000 to ₹1 lakh
- Utilities: ₹20,000 to ₹50,000
Pro Tip: Choose high-footfall areas like malls, corporate zones, or near colleges for faster break-even.
How Much Can You Really Earn?
Your earnings depend on the foot traffic, delivery tie-ups, and your ability to keep operations lean.
| Revenue Channel | Estimated Monthly Revenue |
|---|---|
| Direct Walk-ins | ₹5 – ₹8 lakhs |
| Online Delivery | ₹2 – ₹5 lakhs |
| Corporate & Bulk Orders | ₹1 – ₹3 lakhs |
Profit Margins:
- Gross Profit: 50–60%
- Net Profit: 18–22% (after deducting expenses)
- Break-even Period: 12 to 24 months
- Expected ROI: 100% – 150% per annum (location-dependent)
Insider Myths vs. Reality: Franchise Edition
| Myth | Reality |
|---|---|
| “You’ll get guaranteed business from Day 1.” | Nope. You need strong local marketing and foot traffic to drive sales |
| “Burger Singh is a low-risk investment.” | It’s lower than some brands, but high competition and food costs are real |
| “No royalty = more profits.” | True, but marketing and management costs can eat into that |
| “It’s a hands-off business.” | Expect to be involved daily—especially during the first 6–12 months |
Common Pitfalls & How to Dodge Them
Even with a powerful brand, missteps can sink your outlet. Here’s what to avoid:
- Pitfall: Underestimating Local Competition
Solution: Scout your location—look at footfall, nearby QSRs, and delivery heat maps - Pitfall: Hiring Inexperienced Staff
Solution: Use the brand’s training program and pay for a solid manager from Day 1 - Pitfall: Skipping Marketing in Tier 2/3 Cities
Solution: Run local digital campaigns and collaborate with influencers - Pitfall: Stock Mismanagement
Solution: Use the supply chain tools and reorder systems provided by Burger Singh HQ
Support You’ll Get as a Franchisee
What does Burger Singh provide to set you up for success?
- Full Staff Training – From kitchen to customer service
- Centralized Ingredients – Ensures food quality & cost efficiency
- Marketing Help – Digital ads, store launch promos, branding
- Operational Playbook – Tools to manage sales, inventory, and audits
Final Thoughts: Should You Bet on Burger Singh?
Burger Singh offers one of the most promising burger franchise models in India today—with flavorful products, nationwide branding, and no royalty fees.
But here’s the truth:
You need business acumen, a strong local plan, and deep involvement to turn this into a money-making venture.
If you’ve got ₹20–40 lakhs and the hunger to build a QSR from scratch, this might be the right bite for you.
Click here to read the complete Burger Singh Franchise Guide
