September 2025 | Franchise Deep Dive | Education Sector
The Big Shift: Why Vedantu Learning Center Is Betting Big on Offline Tuition Centers
Vedantu, a pioneer in online live tutoring since 2011, shook up the edtech space with its “WAVE” learning platform and aggressive pandemic-era growth. But now, the edtech unicorn is shifting gears — investing in offlineVedantu Learning Centers (VLCs) across Tier 1 and Tier 2 cities.
After Byju’s launched its Tuition Centers, and Unacademy experimented with offline batches, Vedantu entered the ring with a franchise-based model — letting entrepreneurs open branded Vedantu Centers using their tech + content.
But the real question is:
Is this a sustainable and scalable business for franchise partners?
How much can you really earn with a Vedantu Learning Center franchise in 2025?
Let’s break it down.
Franchise Funnel Breakdown: How Vedantu’s Offline Model Works
| Stage | Detail |
|---|---|
| Center Setup | 800 – 1500 sq. ft. space required, preferably near schools/coaching hubs. |
| Courses Offered | Classes 6–10 (Maths, Science, English), with NEP-aligned curriculum. |
| Tech Support | Smart Boards, WAVE 2.0 platform, centralized content + tests. |
| Franchise Cost | Approx ₹12–18 Lakhs (including interiors, tech, marketing) |
| Revenue Model | Revenue sharing (40% partner – 60% Vedantu in early stages). |
| Student Fee | ₹1500–₹2500/month per student, avg 100–200 students per center. |
Case Study: A Real VLC Franchise in Pune (2024–2025)
| Metric | Performance |
|---|---|
| Location | Kothrud, Pune |
| Student Strength | 145 (after 9 months) |
| Monthly Revenue | ₹2.7 Lakhs |
| Monthly Expenses | ₹1.4 Lakhs (rent, salaries, ops) |
| Net Profit | ₹1.3 Lakhs/month (approx) |
| Breakeven Time | 11–14 months |
Franchise owner Mr. Sanjay Joshi, an ex-IT professional, says:
“The offline+tech combo is working. Parents trust the brand, and WAVE gives us the edge.”
Deep Dive: Why VLC Might Outperform Traditional Tuition Models
Strengths:
- Brand pull: Vedantu is trusted among urban parents.
- Tech edge: WAVE 2.0 offers engagement analytics, doubt-solving in real-time.
- National curriculum: No dependency on local tutors.
- Franchisee training: Extensive onboarding, pedagogy support.
Challenges:
- High initial investment compared to local tutors.
- Staff hiring & retention in Tier 2 cities can be tricky.
- Brand-level pricing control may limit flexibility.
2025 Expansion Tracker: Where Vedantu Is Opening Centers
| City | Status |
|---|---|
| Ahmedabad | Operational |
| Bangalore | 3+ Centers |
| Lucknow | In Progress |
| Nagpur | Launched Q2 2025 |
| Jaipur | Pilot Stage |
| Surat | Opening Soon |
Vedantu aims to cross 100+ centers by mid-2026.
Is It Profitable? Quick ROI Calculator:
- Investment: ₹15 Lakhs
- Monthly Net Profit: ₹1.2–1.5 Lakhs
- Payback Period: 12–15 months
- Scalability: Medium (1 center to 2–3 max per city)
📈 Long-term value: With test prep, JEE/NEET batches and AI-powered learning — upselling options are strong.
Final Verdict: Should You Invest?
If you’re an investor looking for:
- A non-food, high-retention franchise
- An education brand with tech-first roots
- A business that runs on structured systems, not individual tutors
Then Vedantu Learning Center could be a solid, future-ready opportunity.
But if you’re looking for:
- Low-investment options
- Full operational independence
- Hyperlocal, flexible fee structures
Then you might consider models like Abacus institutes, local tuitions, or digital coaching hubs.
