Baskin Robbins, one of the world’s most recognizable ice cream brands, continues to be a favorite not just for dessert lovers but also for entrepreneurs seeking franchise opportunities. As we move deeper into 2025, the brand is making strategic moves that position it uniquely in the global food & beverage industry.
Latest News & Developments
- Menu Innovation: Baskin Robbins recently introduced plant-based ice cream flavors, aligning with the global demand for dairy alternatives. This move appeals to Gen Z and health-conscious consumers.
- Tech-Driven Ordering: The brand has expanded digital ordering systems with AI-powered recommendations and app-exclusive flavors, enhancing customer engagement and loyalty.
- Global Expansion: New franchises have been launched in Southeast Asia and the Middle East, signaling high international growth potential.
Case Study: A Franchise Success Story in 2024
Take the example of a Baskin Robbins franchise owner in Texas. By leveraging the brand’s delivery partnerships and seasonal product launches, the store saw a 27% increase in year-over-year sales. The franchisee focused on:
- Running geo-targeted digital ads during peak summer.
- Creating local collaborations with coffee shops.
- Optimizing labor scheduling with the brand’s new AI-powered backend system.
This success showcases how Baskin Robbins franchises can thrive by integrating local strategies with corporate innovations.
Comparison: Baskin Robbins vs. Other Dessert Franchises
When evaluating ice cream and dessert franchise options, Baskin Robbins stands out in a few key areas:
| Factor | Baskin Robbins | Cold Stone Creamery | Dairy Queen |
| Global Presence | 50+ countries | 30 countries | 25+ countries |
| Menu Innovation | Seasonal, plant-based, custom cakes | Mix-ins & premium pricing | Soft-serve & fast food combo |
| Franchise Cost | Moderate investment tier | Higher investment | Varies widely |
| Support | Strong digital + AI support | Training-focused | Legacy systems |
Franchise Funnel: What the Path Looks Like
For those considering a Baskin Robbins franchise in 2025, here’s the typical funnel:
- Initial Inquiry: Prospects connect with the franchising team.
- Financial Review: Estimated investment ranges from $90,000 to $400,000, depending on location and format.
- Site Approval: Corporate assists in identifying high-traffic zones.
- Training & Launch: 3–5 weeks of training, including digital marketing playbooks.
- Post-Launch Support: Ongoing product updates, seasonal campaigns, and operational tools.
Why Baskin Robbins Remains Discover-Worthy in 2025
- Strong Global Brand Equity with over 75 years in the market.
- Ongoing Innovation in menu, technology, and customer engagement.
- Balanced Investment Opportunity compared to other dessert franchises.
With its blend of tradition and forward-thinking strategies, Baskin Robbins continues to be a compelling choice for entrepreneurs looking to scoop up success.
