News Update: Latest Openings & Expansion Highlights
- As of September 2025, Martino’z has launched new franchise locations in Bharuch (Gujarat), Chhani Jakatnaka (Vadodara), RK Circle (Udaipur), Anand, Nadiad, and Chhani in Vadodara.
- Having started in August 2021 in Ahmedabad, Martino’z has expanded to over 40 outlets across Gujarat, Madhya Pradesh and Rajasthan by Q3 2025, with international expansion plans on the horizon.
Deep-Dive: The Strategic Franchise Model That Fueled Growth
Founders’ Vision & Timeline
- Founded in 2020 by Bobby and Alka Thakkar in Ahmedabad during the COVID lockdown. Bobby conducted months of recipe and operations experiments, while Alka led strategic and operational scaling.
- First outlet: South Bopal, Ahmedabad – opened in August 2021.
Rapid Multi-City Rollout Highlights
| City (State) | First Outlet Date |
| Manjalpur (Vadodara) | Feb 2022 |
| Bardoli | Jan 2022 |
| Rajkot, Surat, Ahmedabad multiple outlets | Apr–Sep 2022 |
| Bilimora, Junagadh, Valsad, Indore | Jan–Sep 2023 |
| Udaipur, Morbi, Anand, Bharuch, Vadodara | Jun–Sep 2024–25 |
Each launch followed the brand’s standardised franchise-model execution with training, site selection, and marketing support.
Franchise Funnel Tracking (What Can Prospects & Operators Learn?)
Attraction Stage: Social Proof and Bold Flavours
- Martino’z uses social and local re-opening events (e.g. big Instagram announcements when a Rajkot franchise opens) to generate buzz and footfall.
- Menu innovations—such as Korean-inspired, gochujang pizza, soju-pasta, and more—help to attract media and consumers alike.
Conversion Stage: Structured Training and Support
- Franchisees receive full onboarding support: operations training, recipe demo labs, and marketing toolkits.
- Martino’z’s central team supports location scouting, launch marketing, and local influencer tie-ins.
Retention Stage: Standardised Operations & Feedback Loops
- Centralised oversight ensures consistency across outlets.
- Leadership from founders enables quick course correction across stores as needed, preserving brand standards.
Case Study: Why Martino’z Works Where Others Don’t
- Rapid strategic rollout: 40+ locations in just 4 years, across multi-tier cities.
- Novel menu adapted to trends: e.g. incorporating Korean flavours and social media forward offerings to stand out.
- Strong brand story and backstory: Launched during lockdown by a founder with deep industry experience paired with a strategic operational co-founder. These stories drive media coverage and investor confidence.
Compare with a brand like Dodo Pizza’s digital transformation: centrally-owned IT systems ensure data-driven scaling. Martino’z currently adopts a lighter tech stack but delivers rapid local menu and community-driven traction.
Discover-Friendly Elements to Watch
- Timely Headlines: Lead with “September 2025: Martino’z Opens in Bharuch & Expansion Beyond Gujarat…”
- Local flavour story: Highlight how each city-opening is an event—drawing media, local foodies, and influencers.
- Comparative insights: Illustrate how Martino’z’s pace compares with established chains (e.g., Dodo Pizza) to provide benchmarking context.
- Funnel metrics embedded: For each city launch, share typical footfall first-week, conversion to delivery orders, and repeat-customer percentages (if available).
Suggested Blog Structure
- Headline + TL;DR: Fast-expanding pizza chain opens 40+ stores in 4 years; now in Gujarat, MP & Rajasthan.
- News snapshot: Recent openings in September 2025 — Bharuch, Anand, Vadodara.
- Founders’ Story: Bobby & Alka’s lockdown-era launch in Ahmedabad.
- Expansion Timeline (case study style): Map chronological growth, supported by dates.
- Menu Innovation & Local Marketing: Korean menus, events, and influencer activations.
- Franchise Funnel Strategy: How prospects are attracted, converted, onboarded, and retained.
- Benchmarking Panel: Compare Martino’z’s approach with tech-driven chains like Dodo.
- Key Takeaways for franchise owners or investors: speed, product differentiation, founder narrative, operational support.
- Call to Action: Invite audience to enquire about owning a franchise, sign up for investor FAQs, request franchise kit.
Why This Post Is Discover-Optimized
- It combines news-style updates (new openings), case-study depth (founder timeline, expansion metrics), funnel tracking insights, and competitive comparisons.
- Structured sections with data-rich timelines and benchmarks make it Google-friendly, engaging both casual readers and franchise-interested prospects.
- Highlighting local events (city launches) and menu innovations ties to current trends, increasing relevancy and shareability.
