Burger Singh Franchise: Is It Profitable? Cost, Earnings & Setup Guide

Burger Singh is one of India’s leading burger chains, known for its unique fusion of burgers with various Indian flavors. With an expanding customer base and a strong brand presence, Burger Singh offers an excellent franchise opportunity for entry-level entrepreneurs looking to enter the fast-food industry.

This post provides detailed guide about the Burger Singh franchise, including investment requirements, potential profit, operational aspects, and the step-by-step process to apply.

Overview of Burger Singh Franchise

Brand History & Expansion

2014 – Burger Singh was founded in India with the vision of introducing Indian-flavored burgers.
2017 – The brand is available into multiple cities across India, establishing itself as a key player in the burger industry.
2020 – Burger Singh adopted the franchise model, allowing entrepreneurs to invest in the business.
Present – With over 80+ outlets in India and growing, the brand is set for further expansion.

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Vision & Mission

Vision: To become India’s leading burger brand by offering high-quality, innovative, and affordable burgers with an Indian twist.
Mission: Delivering delicious, fusion-style gourmet burgers while maintaining high standards of hygiene, sustainability, and customer satisfaction.

Burger Singh Franchise Cost & Investment Breakdown

Franchise Models & Cost

Burger Singh offers different types of franchise models based on location and business format. Here’s an estimated cost breakdown:

Franchise Model	Investment (INR)	Space Requirement
Kiosk Model	₹15-18 lakhs	150-300 sq. ft.
Food Court Outlet	₹20-25 lakhs	300-500 sq. ft.
Dine-in Restaurant	₹30-40 lakhs	600-800 sq. ft.

Setup & Operational Costs

Initial Franchise Fee: ₹5-7 lakhs
Equipment & Interior Setup: ₹10-15 lakhs (kitchen, branding, furniture, etc.)
Stock & Initial Inventory: ₹2-3 lakhs
Operational Expenses:
- Rent: ₹50,000 – ₹1,50,000 per month (depending on location)
- Staff Salaries: ₹1-2 lakhs per month
- Marketing & Advertising: ₹50,000 – ₹1 lakh per month
- Electricity & Maintenance: ₹20,000 – ₹50,000 per month

Franchise Support Provided

Comprehensive Training: Staff training on food preparation, customer service, and hygiene standards.
Marketing Assistance: Digital marketing, promotions, and branding support.
Supply Chain Management: Centralized distribution of ingredients to maintain quality and consistency.
Operational Guidance: Business strategies, sales tracking, and day-to-day management support.

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Expected ROI & Profit Margins

Revenue & Profit Estimations

Revenue Source	Estimated Revenue (Monthly)
Direct Sales	₹5-8 lakhs
Online Delivery (Zomato, Swiggy)	₹2-5 lakhs
Corporate Catering & Bulk Orders	₹1-3 lakhs

Profit Breakdown

Gross Profit Margin: 50-60%
Net Profit Margin: 18-22% (after deducting all expenses)
Break-even Period: 12-24 months (depending on location and sales volume)

ROI Formula: ROI = (Annual Profit / Total Investment) × 100

Example Calculation:

Investment: ₹20,00,000
Monthly Revenue: ₹6,00,000
Operating Costs: ₹3,50,000
Annual Profit: ₹2,50,000 × 12 = ₹30,00,000
ROI: 150% per year

ROI Calculator

Total Investment (₹): Monthly Revenue (₹): Monthly Operating Costs (₹):

Your ROI will be displayed here.

How can register for a Burger Singh Franchise

Step-by-Step Application Process

Submit Inquiry: Fill out the franchise inquiry form on the official website Burger Singh Franchise.
Initial Discussion: Burger Singh representatives will contact you to discuss franchise details.
Business Evaluation: Assessment of the proposed location, financial capability, and business potential.
Agreement Signing: Once approved, you will sign the franchise agreement and pay the required fees.
Setup & Training: Receive training and set up your outlet with assistance from Burger Singh.
Grand Opening: Start operations and benefit from Burger Singh’s strong brand presence.

Eligibility Criteria

Must have a prime location with high footfall.
Ability to invest ₹15-40 lakhs (depending on the franchise model).
Entrepreneurial mindset with basic business knowledge.
Strictly follow the Burger Singh’s operational guidelines.

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Pros & Cons of Owning a Burger Singh Franchise

Pros

Established brand with a loyal customer base.
High demand for fast food and gourmet burgers.
No royalty fees for franchisees.
Full training and marketing support.
Quick break-even period (12-24 months).
Scalable business model with expansion potential.

Cons

High initial investment requirement.
Competitive fast-food industry.
Requires strict adherence to operational standards.
Monthly operational expenses can be high.

Frequently Asked Questions (FAQs)

What is the total investment required for a Burger Singh franchise?

The total investment ranges from ₹15-40 lakhs, depending on the franchise model and location.

How long does it take to recover my investment in a Burger Singh franchise?

The break-even period is typically between 12 to 24 months, depending on sales and location.

Do I need any prior experience to start the Burger Singh franchise?

No prior experience is required as Burger Singh provides full training and operational support.

Are there any royalty fees need to be paid?

No, Burger Singh does not charge franchisees any royalty fees.

What are the ongoing operational costs?

Operational costs include rent, staff salaries, inventory, and marketing, ranging from ₹2-5 lakhs per month.

Can I open multiple outlets?

Yes, successful franchisees can expand and operate multiple Burger Singh outlets in different locations.

Conclusion: Is Burger Singh the Right Franchise for You?

Burger Singh offers a lucrative franchise opportunity for entrepreneurs looking to enter the fast-food industry. With a strong brand presence, high demand for gourmet burgers, and a comprehensive support system, it presents a promising business model with high ROI potential.

If you’re interested in owning a Burger Singh franchise, visit their official website and apply today!